Be effective with email as a creator

Introduction

Dollar for dollar, email marketing remains the most effective marketing channel for growing your business. Yet, it’s also one of the most misunderstood. Despite claims that email marketing is dead, the reality is quite the opposite. Email continues to be a reliable way to connect with a warm audience and drive engagement.

In fact, Adobe reports that people spend up to five hours a day checking their work and personal emails. Email marketing is cost-effective, 100% owned by you, and provides consistent engagement opportunities, making it essential for business growth.

Below are five key strategies to step up your email marketing and drive better results.

5 Ways to Step Up Your Email Marketing

We’ve worked with thousands of course creators and identified five tactics that successful creators use to get the best results:

1. Don’t start from scratch.
2. Send the right message to the right users.
3. Send the right message at the right time.
4. Personalize your emails.
5. Automate your marketing and sales funnels.

These tactics are not complex, but they are critical for email marketing success. Here’s how you can start implementing them.

Tactic #1: Don’t Start from Scratch

You don’t need to reinvent the wheel to differentiate your brand. Using pre-built templates and designs saves time while still delivering high-quality content.

• Focus on your message. Research shows that what people want most from emails are relevant, useful information and the feeling of a relationship with a brand.
• Design matters less than content. Studies comparing plain text and HTML emails show that simple text emails achieve a 17% higher click-through rate.

How Kajabi Can Help:Kajabi offers a range of high-performing email templates so you can focus on creating valuable content. Simply select your preferred template, tweak the design to fit your brand, and start sending impactful emails without spending hours on formatting.

Tactic #2: Send the Right Message to the Right Users

When people subscribe, they expect value in return. The key to email marketing success is consistently delivering on the promise you made when users signed up.

• Avoid sending irrelevant information. If a message doesn’t relate to the lead magnet the subscriber downloaded or the overall topic of your website, it could damage your relationship with that subscriber.
• Segmentation matters. Create smaller, targeted groups within your email list based on users’ interests or previous interactions to ensure your message is relevant.

How Kajabi Can Help:Kajabi’s platform offers built-in segmentation tools to help you divide your audience based on their behavior, downloads, purchases, or engagement levels. This ensures you send the right message to the right people.

Tactic #3: Send the Right Message at the Right Time

Sending emails at the right time is crucial to increasing engagement. Timing goes beyond seasons and holidays; it’s about where users are in their customer journey.

• Anticipate your audience’s needs. Send emails that match a user’s stage, such as confirmations after sign-up or follow-up information after a webinar.
• Use automation. Automating your emails allows you to provide timely information without manual effort, building trust and credibility.

How Kajabi Can Help:Kajabi’s automation capabilities allow you to trigger emails based on user actions, such as completing a course module or signing up for an event, ensuring they receive relevant communication at exactly the right moment.

Tactic #4: Personalize Your Emails

Personalized emails lead to better engagement. Studies show that personalized subject lines are 50% more likely to be opened, and personalized emails deliver a 122% ROI.

• Include personal data. Personalization can be as simple as including the recipient’s name, location, or previous interactions, but it can go further by using behavioral data like the content they’ve clicked on.

How Kajabi Can Help:Kajabi makes it easy to personalize your emails by pulling data such as first names, last names, and other custom fields. You can customize each email to make it feel tailored to each recipient.

Tactic #5: Automate Your Marketing and Sales Funnels

Automation is a game-changer for scaling your business. By setting up automated email funnels, you can nurture leads, provide value, and close sales without manual intervention.

• Use simple sales funnels. A basic funnel that captures attention with an opt-in, provides value, and then makes an offer is enough to generate new leads and sales.

How Kajabi Can Help:Kajabi’s Pipelines are pre-built sales funnels that help automate your email campaigns, lead magnets, and upsells with no coding required. Simply select a Pipeline template, customize it to your brand, and launch.

Overcoming Common Email Marketing Challenges

Even with the right tactics, many course creators face three common challenges in email marketing:

1. Increasing engagement (opens and clicks).
2. Reducing unsubscribes.
3. Integrating email with other marketing tools.

How Kajabi Solves These Challenges:

• Kajabi provides templates and proven practices to help increase engagement.
• Kajabi’s automated sequences allow you to deliver consistent value, reducing unsubscribes.
• Kajabi integrates all marketing tools into one platform, solving the challenge of connecting different technologies.

Conclusion: Step Up Your Email Marketing Today

With Kajabi, you can implement these five strategies to improve your email marketing, build stronger relationships with your audience, and ultimately grow your business. Take advantage of Kajabi’s powerful tools and templates to make email marketing easier, more efficient, and more effective.