Get started as an author

Being an author is no longer limited to just writing books. Whether you’ve gone through a publisher, self-published an ebook, or even written fan fiction on a blog, your writing skills have value beyond traditional publishing. Authors today can diversify their revenue streams by turning their knowledge into online courses, membership sites, podcasts, and more.

1. Create Online Courses

As an author, you already have the research, planning, and writing skills necessary to create an online course. You can repurpose content from your books or blog posts into educational material that resonates with your audience. Whether you teach others how to self-publish, share your expertise on a specific topic, or create an interactive course to accompany your book, Kajabi provides templates to make course creation simple and stress-free.

Example: Amanda Han, a CPA and tax strategist, turned her book on real estate tax strategies into an online course that walks participants through real estate tax-saving steps. Her course deepened her connection with her readers and provided a steady income stream.

2. Start a Membership Site

A membership site is a great way to connect with your audience on a deeper level and offer exclusive content, such as webinars, videos, and discussions. Authors can create a VIP community where members get extra value while building a reliable revenue stream through subscriptions. Kajabi customers offering membership sites earn three times more than those who only offer one-time products.

Example: Bobby Owsinski, a music producer and author, launched the Hit Makers Club to teach music production. His membership site offers online courses, downloadable content, community access, and live webinars.

3. Become a Coach

As a coach, you can build stronger relationships with your readers by helping them through personalized guidance. Coaching offers flexibility in terms of time commitment and allows you to charge a higher price for one-on-one attention. Coaching can be especially rewarding for authors whose books focus on self-improvement or specific skill development.

Example: Craig Beck, author of Alcohol Lied to Me, used Kajabi to launch a coaching program to help people overcome alcohol addiction. His program combines personalized coaching with practical strategies to help his clients achieve sobriety.

4. Start a Podcast

Podcasts are a natural fit for authors since they allow you to engage your audience through storytelling. Kajabi makes it easy to monetize your podcast through ads, sponsorships, or by making it exclusive to your membership site. Podcasts can expand your audience and help you earn more from your existing content.

Example: Many well-known authors, such as Sam Harris and Brené Brown, have successfully transitioned their knowledge to podcasts, expanding their audience and increasing their revenue.

5. Offer Digital Downloads

Digital downloads like worksheets, calendars, and journal prompts can be an easy way to earn income beyond book sales. You can even offer companion downloads to go along with your books or courses, providing additional value for your audience. Kajabi allows you to sell these downloads directly from your website without having to share revenue with third-party platforms.

Take the Next Step: Develop and Launch Your Content

Now that you have a variety of ways to expand your author career, it’s time to start creating. Kajabi provides all the tools and resources you need to launch your online business. Whether you’re starting with a course, a membership site, or a podcast, Kajabi helps you build, market, and grow your digital products.

• Online Course: How can you translate your book content into a course?
• Membership Site: What additional content can you offer to your most engaged readers?
• Coaching Program: How can you provide personalized guidance to your audience?
• Podcast: What stories or knowledge can you share through a podcast?
• Digital Downloads: What existing content can you repurpose into valuable downloads?

With Kajabi, you can easily manage all aspects of your online business from one platform.