Create and sell online coaching programs

Your knowledge has value, and an online coaching program can help you monetize it. If you’re an entrepreneur ready to capitalize on your expertise, there’s never been a better time to start your online coaching business. It’s a lucrative way to share your expertise while helping people grow as professionals.

In this step-by-step guide, we’ll explore how to become an online coach, maximize your knowledge, and share tips on how to incorporate high-ticket coaching into your existing business offerings.

What is Online Coaching?

Online coaching is a way for entrepreneurs to leverage their knowledge into a source of income and help others thrive. As a coach, you can connect with clients from anywhere in the world.

Your skills and guidance are marketable services that others are willing to invest in, whether your knowledge comes from education or work experience. There are coaches in every field, from fitness to finance and everything in between. As an online coach, you take on the roles of trainer, mentor, and analyst.

The best coaches bring energy, passion, and expertise to help their clients grow.

Why Become an Online Coach?

There are several reasons to consider starting an online coaching business:

• Flexibility: Online coaching offers the freedom to work from anywhere, on your own schedule.
• Profitability: The coaching industry is booming. In 2020, the business coaching industry alone was valued at $11.6 billion.
• Fulfillment: Coaching allows you to find purpose by helping others solve problems and grow.

6 Steps to Becoming an Online Coach

Launching an online coaching business requires guidance and the right tools. Here are the steps to get started:

1. Find Your Niche

Identify your specialty within online coaching. Choosing a niche will help you market and grow your brand. Here are a few types of coaching you might focus on:

• Teams Coaching: Help teams improve efficiency and cohesion.
• Executive Coaching: Mentor top executives on finance, management, and strategy.
• Performance Coaching: Optimize individual performance in any role.
• Leadership Coaching: Help business owners improve leadership skills like communication and delegation.
• Brand Coaching: Guide business owners on building and marketing their brand.
• Fitness Coaching: Provide personalized guidance on health and wellness.

2. Get the Right Qualifications

Once you’ve established your niche, back it up with relevant qualifications. Consider taking online courses or earning certifications in your field. Highlight your qualifications on your website to build trust with potential clients.

3. Define Your Ideal Client

Identify the type of clients you want to coach. Ask yourself:

• Is there an industry you’re passionate about?
• What strengths do you have that could benefit others?
• Do you prefer working with large groups, small groups, or individuals?
• What would bring you the most fulfillment?

Defining your ideal client will help you market your services effectively.

4. Create a Professional Website

Create a professional website for your coaching business using tools like Kajabi. Kajabi’s website builder lets you create a fully integrated site with no coding required. You’ll have access to features like landing pages, payment gateways, blogs, and more.

5. Create Content to Build Credibility

Beyond qualifications, the content you create can increase your credibility. Start a blog, create infographics, and produce videos to engage your audience. Use content to demonstrate your expertise and build trust with potential clients.

6. Market Your Coaching Skills

Now that you’ve set up your website and created content, it’s time to market your coaching program. Use a multi-channel approach, including social media campaigns, email promotions, and SEO strategies to increase visibility.

Bonus Step: Attend Networking Events

Networking is crucial to building your business and finding clients. Attend both in-person and virtual events where your ideal clients will be present. Connecting with professionals face-to-face can lead to valuable coaching opportunities.

5 Tips for Successful High-Ticket Coaching

High-ticket coaching can accelerate your revenue goals. Here’s how to succeed:

1. Know Who You Serve

Identify your ideal client and tailor your coaching offer to their needs. Define the person you can help most, the result they want, and the roadblocks they face.

2. Clarify Your Offer

Your offer should solve a specific problem for your ideal client. Clearly outline:

• The What: The problem you solve and the result your client can expect.
• The How: How you will help them achieve that result.
• The Investment: The cost in terms of money, time, and effort.

High-ticket coaching typically ranges from $2,000 to $10,000, depending on the value you provide.

3. Give a Strong Reason Why

A clear, compelling reason "why" is key to marketing your coaching program. Answer these questions:

• Why should they work with you?
• Why did you create this offer?
• Why are you qualified?
• Why should they act now?
• How are you different from other coaches?

4. Choose a Coaching Format

There are two popular formats for high-ticket coaching: one-on-one and small group coaching. Choose the format that allows you to deliver the best results. You can also create a hybrid approach, offering a mix of group and individual coaching sessions.

5. Start Now

The best time to start your coaching program is now. These high-ticket offers are typically priced higher than other products, meaning you can generate substantial revenue with just a few sales.

Start Your Coaching Business with Kajabi

Turn your knowledge into a thriving business with Kajabi. Kajabi makes it easy to create digital products, build websites, send emails, manage customer relationships, and track key metrics—all without the need for tech skills.

Kajabi’s Idea to Income Kickstart Program provides step-by-step guidance, bonus video training, and one-on-one onboarding to help you launch your coaching business.